context: The Daily Mail newspaper reported in 2012 that the UK government's benefits agency was checking claimants' "Sky TV bills to establish if a woman in receipt of benefits as a single mother is wrongly claiming to be living alone" – as, it claimed, subscription to sports channels would betray a man's presence in the household. In December, the UK’s parliament heard a claim that a subscription to BSkyB was ‘often damaging’, along with alcohol, tobacco and gambling. Conservative MP Alec Shelbrooke was proposing the payments of benefits and tax credits on a "Welfare Cash Card", in the style of the Supplemental Nutrition Assistance Program, that could be used to buy only "essentials".
question: Sports channel subscriptions are implied by the passage to primarily be associated with which gender?
answers.text: man