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- source_sentence: cms pros and cons
sentences:
- >-
Choosing a CMS for your business
Last Updated on January 20, 2021
Whether your company is building a website for the first time or
overhauling an existing one, choosing a content management system (CMS)
is an important step in making sure that your website is easy to modify
and update. There are tons of CMS platforms out there, so how do you
choose? Should you go with a proprietary CMS or open source? Continue
reading, and we’ll help guide you in your decision with some pros and
cons of picking a CMS.
Let’s take a step back. What exactly is a CMS? As defined by TechTarget,
a content management system (CMS) is a software application or set of
related programs that are used to create and manage digital content. A
CMS allows users to update their website without needing deep technical
knowledge or the help of a developer. Among other features, users can
modify the content on existing pages, create new pages, manage content
hierarchy and influence SEO.
Defining Open Source vs. Proprietary CMS
An open source system means that the CMS is built and maintained by
users across the world. The source code is available to anyone, so those
with development skills are able to modify and create new functionality.
The software itself in open source systems are typically free of cost.
Examples include WordPress, Drupal, Joomla, Umbraco or DotNetNuke.
In contrast, a proprietary CMS is built, maintained and supported by a
single company, and they own the code. This also means that since you
don’t own the software, there may be a licensing fee to use it.
There are some others that fall between the two that require a license
to use but the code can still be taken elsewhere. An example of this is
Sitefinity.
Pros and Cons of Open Source
- It’s very flexible and customizable. You can make the CMS fit your
specific needs and integrate it with other technologies.
- If you ever want to move off of this platform, you’ll be able to
export your data and transfer it with you to a new tool.
- Unlike most proprietary CMS tools, the code is upgraded regularly, and
there are always new plugins being created to fit your needs.
- Even though there’s not one company backing the platform, there are
thousands of developers in the community who serve as your support
system.
- Most open source CMS platforms have a simple interface, making it easy
for non-technical people to use.
- No monthly or annual licensing fees.
- Since more people use an open source CMS, you are at higher risk for
spam and security issues. The good news is, many systems, including
WordPress have made security a high-priority, so it’s not as big of an
issue as it once was.
- Depending on your customization needs, it could cost a lot of money
upfront to build the CMS system and front-end design that you require.
Pros and Cons of Proprietary
- Proprietary CMSes are typically very robust, but the developer can
disable the features you don’t need. This may make it easier for the
average person to use.
- There may be a CMS customized for your industry. For instance, there
may be one that has been customized for the real estate industry, so
you’d have a solution that has a competitive advantage rather than
starting from scratch.
- The developer knows that platform inside and out, so there is no
learning curve.
- A proprietary solution may be more secure than open source CMS. Since
fewer people are familiar with it and have access to the source code,
there will naturally be fewer hack attempts, spam, and overall security
issues.
- There is a unified team of developers rather than a disparate
community of developers.
- Many times, the company is not keeping it up to date with the latest
technologies. You may be less current than some of your competitors.
- You may not be able to take the website design, content, and data with
you if you want to switch to a new platform or if the company goes out
of business.
- The administration system may be cumbersome and harder to use.
- There is not a “community” of developers looking to add plugins and
keep it up to date.
- There’s a lack of customization. Even though there may be a CMS
tailored toward your industry, it will be very difficult to have new
features added. What you see is what you get.
So sum it up for me – what should I use?
In most cases, the team here at US Digital Partners would recommend an
open source solution. In fact, we previously had a proprietary CMS for
our clients but have since switched to using open-source. According to
Kevin Saffer, our Director of Technology, “It was difficult to keep up
with, and we were essentially rewriting the code any time because our
clients all wanted something a bit different. It wasn’t possible to
tailor the platform for each client. From an agency perspective, ever
since open source CMS platforms such as Sitefinity and WordPress came
around, we have been able to focus on doing what we do best – strategy,
design and implementation – not core development of software.”
Of course, every situation is different. As you are choosing a CMS tool,
consider these questions to ask your website development firm.
- What is the history of your tool? When were the last upgrades or
revisions?
- Can I talk to a couple of your customers who use your CMS?
- Can I host my website anywhere or must it be with you?
- What happens if we want to part ways?
- Do I own the website and all the underlying programming?
- Do we have a usable website that is transferable to another partner?
- Will another web development firm be able to pick up the website and
be able to update and make changes?
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Any product or service that is advertised requires strategic planning.
The product you're going to put on the market has to be useful in
solving some of your prospects' problems. How does the prospect, on the
other hand, know and understand it?
When it comes to marketing your product or service, strategizing the
campaign becomes a must. Your campaign plan's strategy reveals how much
potential your campaign has to generate conversions or achieve the end
goal.
Steps to Campaign Strategy
These are the basic steps to be followed while strategizing campaign :
1. Define or review your Goal
The main objective of any campaign is the goal or outcome which you want
as return on investment on your campaign. It should be properly defined
and focussed. The objective should be reviewed properly before
considering it for further execution.
Knowing what you want to achieve in the short term is important.
Knowing what you want to achieve in the long run is essential.
2. Determine the brand or theme of your campaign
The distinction between a brand and branding is the first thing we must
comprehend. You will gain a better understanding of themed brand
identity and why it is so effective if you do so.
A themed brand identity, in a nutshell, is a versatile and visual
language created to represent and position a company. A well-designed
theme provides far more than just visual consistency. A theme is a
collection of visual and typographic elements that work together to
complement and support the logo in accurately representing the intended
brand.
Following questions should be kept into mind while determining the brand
theme of your campaign -
Are you looking for new assets, existing assets or updated assets?
Which audience do you want to reach?
Are you in need of custom graphics?
Press releases/social media ads are you needed?
3. Plan your campaign calendar
The flow of a campaign and the quality of its execution are determined
by the campaign calendar. It is bifurcated differently for the entire
campaign of certain days or months or whatever. And a desired goal is
assigned to each individual day, which is then followed by.
Start planning and facing requests for your campaign requirement once
you've mapped out the timeline.
4. Execute your campaign
We should break down the process into steps before launching your
campaign. Each step will lead to a better campaign execution. Some point
which should be understood before executing your campaign -
Check your work with someone else to make sure nothing is missing. We
all become hyper-focused when it comes to creating creative marketing
campaigns, and things can slip through the cracks.
Assign a non-marketing person to gain a better understanding of his
viewpoint and conduct a call to action review on him. It will assist you
in gaining a better understanding of your campaign design in a very
practical manner.
5. Review your result
Review your work after completing the above steps and the campaign to
see how it performed overall and whether you met your goal.
While reviewing your campaign, keep the following points in mind.
Have the objectives set forth in the preceding steps been met?
What can we do to make it better?
Where can we make improvements?
What went wrong, and what went right?
Characteristics of Successful Campaign
Any successful campaign will have a more effective communication
structure, with well-targeted listeners who are well-understood. Before
being benignly released, all messages should be thoroughly reviewed.
In everything they do, successful campaigns establish credibility and a
sense of truth and rightness. It is simple to accept that what is said
is correct, and it becomes more difficult to accuse someone of lying or
being unfair.
Messages are aimed specifically at those who can credibly repeat them to
others.
The campaign could focus on something as simple as fairness cream or a
well-known social issue.
When you receive a message that makes you feel bad, you are likely to
want to flee. Messages that make you feel good, on the other hand, draw
you in as you seek more of the same. As a result, campaigns aim to
create a sense of warmth, happiness, and excitement that people find
appealing and desirable.
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Systems & Marketing Solutions –
AdWords is the center of our universe and we do it better than anyone
else. We have actively managed Google Adwords Accounts since July 7,
2003, making us one of the oldest Adwords Agencies in the USA. SMS is a
Google Qualified Company which is the highest level of certification in
the Adwords Profession. We assist our clients by leveraging the Google
Adwords System to advance their marketing goals.
A Proven Strategy
Whether you’re starting from scratch with a new account or you need help
with an existing one, we can help you! SMS follows a proven strategy
that improves the business performance of your investment in Google
Adwords. We know Adwords down to the finest detail, but we communicate
in management terms. We get to understand your business and we are the
Adwords Expert on your marketing team.
An Experienced Team
If you need an experienced team with the ability to drive highly
qualified traffic to your web site that also works well with the other
parts of your marketing team, then call us. You will find us affordable,
effective, smart, and fast. SMS is not a large business so you get
personal attention to your business needs. There is no sales staff that
hands off the account to a production staff. The experts you talk to are
the same ones that will be providing service to your business in the
long term.
As marketing technologists, we embrace the latest technology but we
believe that over automation can be hazardous to your marketing. An
experienced Google Adwords Professional with knowledge of your business
can apply judgment that is light-years beyond any technology. Marketing
is about communicating with people and technology is merely a tool in
our process.
The Right Connections
Getting the job done often comes down to knowing the right people. We
have been around since the early days of Adwords and we have actively
pursued the right connections. While the typical Adwords Advertiser has
to wait in line to get an email response from someone who knows nothing
about your business. We can pick up the phone and talk to our assigned
team at Google and get quick and accurate answers to the more complex
challenges.
- >-
How to Market & Sell a New Product
Even if a company’s new product has significant competitive advantages,
introducing it to the marketplace is extremely challenging. Customers
need to be educated about the product’s uses and benefits, which
requires an investment of both time and money. Many smaller companies
with limited financial resources must think of creative, low cost
methods of marketing their product.
Identify your initial target markets--the groups of customers who are
most likely to purchase the product or the easiest to reach with the
marketing and promotion resources the company has available. Consider
segmenting your market by geographic region and concentrating your
resources on the region with the largest number of target customers and
the weakest competition.
Create a marketing budget for the next twelve months. Be realistic about
what you will be able to spend on marketing and still cover the
company’s other expenses, such as facilities costs and payroll. Allocate
your financial resources so you can test-market your product with
various strategies rather than putting all the money into one category,
such as selling at trade shows.
Determine the most powerful attributes of your product and showcase
these in your marketing messages in each type of media you select. Look
at what is truly unique, different and better about your product. You
need to craft a message that sets your product apart from others
currently available and attracts attention from target customers.
Select distribution channels that give you the fastest access to
customers. A consumer product manufacturer may find that it has
difficulty getting large chain stores to stock its new, untested
product. The company could reach out to customers with direct-response
marketing--selling the product on TV infomercials. When the product
becomes popular, the company will have a better chance of generating
interest from large retailers.
Choose an entry level price-point that is competitive--close to what
your competitors are selling their product for. Don’t deeply discount
the product in order to attract customers. Let the product’s attributes
drive sales, not just price.
Take advantage of low cost mass marketing through the Internet. Develop
a website that presents the product, and your company, in an exciting
way. Make it easy for the customer to buy the product by listing on your
website all the places it is available. Obtain testimonials from
satisfied customers and publish these on your website.
Harness the power of publicity. Contact the business reporter at your
local newspaper and tell her about the product. Craft an interesting
press release that talks about how the product came to be, where you got
the original idea for the product and why you thought it would be a
winner.
- Don’t panic if initial sales results from your marketing campaign are
lower than expected. Some products take more time to gain customer
awareness. You may need to fine-tune your marketing message and
strategies, but don’t assume your product is a failure. Perseverance is
important when introducing a new product.
- Use every means possible to get the product in front of the customer.
A manufacturer of grilling spices could give away product samples at
gourmet food fairs or barbecue competitions. He could hand out order
forms and product literature and tell these potential customers the many
uses of the product.
- Thomas Northcut/Lifesize/Getty Images
- >-
Jan 18, 2008 — Announcements
Video-Based Training Service Offers New Options
January 18, 2008 – Asheville, NC
Infinity Learning Solutions announces the latest release of
DigitalChalk.com, an online learning system that offers multimedia-based
training as an on-demand service.
[pullquote position=”center” cite=”Russ Stinehour, President”]”This
online service is a groundbreaking advancement in e-learning. We are
putting all the tools needed to build rich multimedia lessons into an
online design and delivery system. With DigitalChalk.com, everyone can
publish high- quality online training without being an expert in complex
authoring tools.”[/pullquote]
“DigitalChalk is going to turn the e-learning market delivery model on
its head,” says Tony McCune, VP of Sales. “With our Winter 2008 release,
we have combined our online Chalkboard Editor and Viewer with our
e-commerce delivery system. Instructors can build, publish and sell
video-based courses online within a matter of minutes.”
DigitalChalk.com provides a web-based visual studio with the tools for
synchronizing video, audio, PowerPoint(R) and web content into a
multimedia presentation. There is absolutely no software to buy and
install.
“Instructors publish courses on DigitalChalk and get paid based on the
courses sold on the system. It’s a no-risk option for posting video
training online,” says McCune.
DigitalChalk also offers the same features in a business account for
corporate customers that include a branded training portal and
integrated user management.
Infinity Learning Solutions, an e-learning software business with online
training and assessment products, is corporately located in Asheville,
North Carolina with offices located in Atlanta, Orlando and Kansas.
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11 minute read
While these are challenging times, right now is the start of a new era
for eCommerce advertising. By necessity, the face of retail will be
changed forever. For example, we’re seeing search activity from
consumers which includes the phrase “buy online” almost quadrupled in
2020. We can expect consumer shopping behaviors to be influenced in the
longer term by what happens now. This is the time to get our houses in
order and ensure we are ready to capture the opportunities that will
continue to present themselves through eCommerce.
Here we highlight the 10 best practices from across the globe, which are
delivering demonstrable improvement in return on ad spend (ROAS) for
eCommerce advertisers.
Our favorite measure for marketing efficiency here at Optily is ROAS.
ROAS is how much eCommerce revenue is attributed to that activity per $1
spent. What benchmark should you have in mind for ROAS? While each
category is unique, in our experience eCommerce companies typically set
expectations of a minimum of 5x ROAS. This means that for every $1 spent
on advertising at least $5 of incremental revenue can be attributed
back.
#1 Dynamic funnel marketing
When measuring advertising effectiveness based on ROAS, advertising
spend is generally most inefficient at the top of the funnel.
Notwithstanding, generating eyeballs across any platform today has never
been more cost-effective. However, potentially 90%+ of those impressions
are wasted on people who will never purchase from you. It is clear that
marketers want to prioritize down-stream funnel activity as much as
possible. That being said, marketers today fully appreciate that a lack
of investment in higher funnel engagement stunts growth. As with most
things, you need to strike a balance.
Israeli skincare brand FRÉ, tackled this problem within the Facebook
ecosystem. They effectively structured campaign creatives and
remarketing in line with their customers’ purchase journeys. Within one
month, they were able to achieve a 22% lower cost per sale.
Pet Drugs Online, the UK leader in pet medication online, employed
dynamic funnel optimization on Facebook & Instagram. This helped them to
prioritize ads and audiences with the highest propensities to convert.
Ultimately, when these audiences were saturated, optimization
dynamically shifted emphasis further up the funnel, delivering 10x
improvement in conversion rate and 56% lower acquisition costs
#2 Cross-channel ad optimization
Purchase journeys are as unique and complex as each individual. Purchase
decisions around products as diverse as beauty and personal electronics
can involve hundreds of touchpoints. Armed with this information,
eCommerce marketers must actively engage with shoppers via as many
relevant touchpoints as possible. With limited resources, it is crucial
to optimize investment towards the touchpoints that deliver the highest
returns.
The ad platforms enable marketers to analyze and optimize ad spend
within their ecosystems. However, there are significant efficiencies to
be achieved by eliminating the waste that occurs between platforms.
Transitioning from simplistic rules-based attribution models to
data-driven attribution models, which enable you to dynamically assess
the relative impact of each channel, is vital.
The UK’s largest charitable social enterprise, Better, achieved
significant improvements in efficiency. They optimized the ad spend on
Facebook & Instagram based on cross-channel advertising performance
data. Within just a couple of weeks, they were able to achieve 2.8x more
conversions from Facebook with the same ad spend.
#3 First-party shopper data
Ad platforms are pretty awesome at unearthing in-market audiences.
However, no one knows your customers better than you do. By using custom
audiences and lookalike tools within the platforms, you can leverage
your own insights. These data will help you pinpoint your best
performing segments with the power of the platforms to efficiently scale
your advertising.
Jubly-Umph, an Australian eCommerce business that sells art and jewelry
wanted to find people in the US who were interested in its niche
product. The brand split-tested Facebook’s Interest Targeting against
International Lookalike Targeting to determine the most efficient US
market-entry strategy based on existing customer profiles. The
lookalikes achieved a 3.1x higher ROAS than the interest targeting
approach.
US insurer, Allstate realized that 70% of their existing customers were
researching new financial products online. The insurer used Customer
Match in Google to personalize ad messages to existing customers and
generated sales at 1⁄4 of the cost of acquiring new customers.
eCommerce brand MeUndies leveraged Snapchat pixel data to target
customers who had previously purchased or who had shown high purchase
intent. This approach yielded a 66% ROAS improvement.
#4 Personalized creative
90% of consumers say that messages from companies that are not
personally relevant to them are “annoying.” 80% are more likely to make
a purchase where brands provide a personalized experience. Thankfully,
the ad platforms are making the challenge of personalization much easier
with dynamic creative formats.
UK fashion retailer, JD Williams, used Facebook’s Dynamic Ads, tasking
the Facebook algorithms with delivering the optimum creative format into
the placements where individuals were more likely to engage. This helped
JDW achieve a 21% lift in incremental conversions. Dorothy Perkins
similarly layered dynamic ads with pixel-driven targeting to achieve 8x
incremental ROAS.
Singapore travel insurer NTUC Income leveraged YouTube’s Director Mix
toolkit. This helped to automate the creation of 500 variants of
6-second bumper ads with different characters suffering accidents in
different locations. As a result, they saw a 50% increase in key metrics
such as branded search and brand recall.
The UK’s Topps Tiles leveraged Responsive Search Ads from Google with
just eight headlines and four descriptions, which emabled them to reduce
their CPAs by 29% within just one month.
#5 Catalog shopping ads
Most ad platforms now facilitate catalog shopping ads. They enable your
live online or local store inventory to be matched with customers who
are in-market for those products. Additionally, platform algorithms
establish customer intent based on search activity, pixel data from your
website and a range of other proprietary analyses. These ad formats
consistently deliver among the highest ROAS.
In Google Shopping, Amazon accounts for upwards of 40% of impressions
which alone is testament to Google’s dominance here.
Tiffany & Co had a challenge with search interest. As a result, they
doubled-down on improving the categorization and organisation of their
product feed for Google to achieve an impressive 29% increase in ROAS.
European shoe brand, Espadrij l’originale combined Facebook Dynamic
Product Ads with sale deals to effectively remarket to shoppers and
achieve a 4.8x improved ROAS via Facebook & Instagram.
DIY store B&Q implemented Pinterest Shopping Ads and achieved a 7x
improvement in ROAS from this format.
eCommerce player Wish, achieved a 80% decrease in their key Cost Per
Install metric by integrating their product catalog into Snapchat Story
Ads.
#6 Shoppable video & posts
Digital marketers have always understood the power of visual
storytelling to help differentiate in the online world. Shoppable video
and post features take storytelling to the next level, allowing
consumers to easily click-to-purchase featured products.
- Belgian online department store ColliShop used a solution from
Spott.ai to include interactive product information on top of video ads.
As a result, they delivered a 20% increase in orders and 19% uplift in
AOV.
- Within Instagram, eCommerce brands can add product stickers to Story
Ads. This allows audiences to view product information, such as price,
and then click-to-purchase. Barbour achieved a 42% increase in sales
from Instagram using this feature in its ads.
- German streetwear brand DefShop achieved 64% increase in sales and 13%
higher conversion rate with the same tactic on Instagram.
- Amazon includes brand-sponsored product video ads in search results.
According to pet supply business Rocco & Roxie, this format now provides
the highest ROI of any of their campaigns.
#7 Augmented reality ads
Each day more than one-third of all UK digital audiences interact with
augmented reality (AR) in just one social app – Snapchat. When it comes
to younger audiences, that number rises to 78%. 31% of UK and US young
shoppers are enjoying using AR within their purchase decision-making.
Most ad platforms are now offering AR toolkits to make it easy to get
started. But does it work?
Ralph Lauren worked with Snapchat combining AR Lenses and Snap Ads to
provide users a gamified way to experience the brand’s products. This
yielded a 19% attributable lift in sales.
Saudi youth clothing brand Nisnass also took advantage of Snapchat’s AR
ad capabilities to deliver a 40% lift in profitability in ROI.
Italian make-up brand We Make-up used Facebook Augmented Reality Ads to
try on different shades of liquid lipstick through a face filter. These
ads delivered a direct performance hit with a 28-point lift in purchases
during the first month.
In early 2020, fashion brand Burberry partnered with Google to
incorporate an AR experience directly within mobile search results.
There’s no performance data yet on this but we’re sure to see much more
on this as Google doubles-down on AR.
#8 Conversational commerce
1.3bn people globally use tools like Facebook Messenger every day. 60%
of them happily engage with businesses using these types of
applications. The top 3 reasons shoppers choose to first interact with
messaging tools are:
- The ability to interact at any time
- The speedier resolution of queries
- Their comfort using such tools for all types of communications
Indian eCommerce giant Flipkart uses ads within Facebook that click to
WhatsApp. Then a chatbot-powered digital assistant to engage with
customers. This approach resulted in 3.5x more conversions on the back
of 20,000 hours of engagement.
Taiwan jewelry brand Vacanza used Messenger calls to action within
Facebook photo and video ads. This enabled shoppers to learn more about
products and make purchases without leaving the chat. These bot-driven
engagements achieved 7.4x higher basket values.
Manulife, a Vietnamese insurance company discovered that introducing
click-to-chat within Facebook ads helped to improve the quality of
leads. Due to shoppers being able to have questions answered in advance.
The brand achieved 2.4x more qualified leads while reducing the
cost-per-lead by 28%.
#9 Marketplace advertising
Marketplaces provide the convenience of enabling shoppers to shop from a
wide range of vendors in one location. Whether you are listing your
products on these marketplaces or not, they increasingly provide
advertising opportunities that enable you to address consumers deep in
the purchase journey.
49% of online product searches now start directly within Amazon. Amazon
is committed to advertising with sponsored product listings, brand
listings and video and display ads scattered through search results and
product listings. We identify 14 pay-to-play opportunities alone on a
typical product listing page. Amazon provides advertising solutions that
direct consumers to your brand or product listing on Amazon itself or to
your eCommerce website.
Tablet brand Wacom leveraged Amazon’s Demand Side Platform (DSP) to
advertise to in-market both on and off Amazon. From this display
marketing activity they achieved ROAS of up to 7x.
Facebook isn’t long in the marketplace game, but is already delivering
strong results through marketplace listings and ad placements. eCommerce
subscription company, BarkBox, achieved a 16% higher CVR and an 8% lower
CPA through Marketplace Ads.
#10 Affiliated influencers
Influencers drive sales. In fact, 49% of consumers rely on
recommendations from influencers in purchase decisions. Influencers have
been shown to more than double the consumer purchase intent when
combined with brand messaging. Using affiliate solutions is an easy way
to harness the power of influencers with ROI baked in.
Affiliate marketing platforms such as AWIN, CJ Affiliate and NicheVendor
make it easy for eCommerce brands to showcase their products on YouTube,
Instagram & TikTok influencers and bloggers on a CPA (Cost Per
Acquisition) basis. This approach ensures that the retailer remains in
full control of the ROAS.
French retailer, La Redoute, used affiliate solutions for quite some
time. But they wanted to reduce the dependency on voucher/coupon
platforms. Working within AWIN, they shifted emphasis towards
content-based affiliates to achieve 36% increase in ROAS and 61%
additional revenue.
US retailer Macy’s, partnered with TVPage, to include shoppable
affiliate overlays on video created by influencers and superfans. In the
midst of the Covid-19 pandemic, eCommerce brands experienced sales
revenues growth by 300% through influencer video commerce.
Optily is the only single-click ad spend optimizer for eCommerce. Our
plug-and-play online platform quickly links all of your Google and
Facebook ads together and helps you easily determine which campaigns are
working. With just one click, you can apply our optimization
recommendations–like moving budget from a lower performing Google ad to
a better performing one on Instagram.
Optily saves you time and money by instantly optimizing your ad spend.
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Landing pages are your digital marketing effort’s veritable gold mine.
They sport a higher conversion rate than blog posts or basic pages –
that is, if they’re optimally tailored to stellar user experience,
irresistible offers, and captivating CTAs. Whether you are using landing
pages for paid advertising or email marketing campaigns, here, landing
page optimization tools become crucial to achieve your conversion goals.
This is supported by HubSpot, which reports that average landing pages
manage a mere 5 to 15% conversion rate. Yet, with strategic
optimization, this figure can easily soar to a whopping 30%. How?
The key here lies in leveraging the best landing page optimization
tools. You’re in the right place to explore a list of elite tools you
ought to equip yourself with for enhancing your landing page
conversions.
But before we jump into the list, let’s understand how many landing page
optimization tools you’ll require.
An abundance of options floods the market – but remember, you’re not
obligated to utilize them all. Most landing page optimization tools
offer comparable testing features, so what’s the ultimate gauge?
It’s simple: Your specific needs. Identify your landing page
optimization strategy’s focus, which typically emerges from detailed
research on your industry and target audience.
Let’s zero in on some essential features for a tool to merit
consideration for your landing page optimization:
Opt for a landing page optimization tool that integrates seamlessly with
your fundamental tools as a marketer or growth manager. It includes
customer relationship management (CRM) tools and sales software,
providing enriched data insights, fluid workflow, personalized
targeting, practical A/B testing, cohesive ad campaigns, effective
conversion rate optimization, and instant updates.
You would certainly want to avoid winding up with a tool requiring an
expert’s touch, resulting in increased cost. The ideal landing page
optimization tool must come with user-friendly features like a
drag-and-drop editor and pre-designed templates; these help expedite
page creation. Its interface should be intuitive, enabling
straightforward design and management of landing pages.
Any landing page optimization tool you choose should equally act as a
protector, ensuring the safety of sensitive data, customer information,
and business trust. Tools equipped with data encryption, secure hosting,
regular updates, user authentication, access controls, and secure
payment processing tick the right boxes.
Furthermore, the tool should offer data backup, recovery, comply with
industry standards, and regularly undergo vulnerability testing.
A tool with multi-user accounts is pivotal in collaborative marketing,
fostering central control, role-specific access, security, efficient
workflows, and client accessibility. With boosted teamwork in marketing,
you can simplify onboarding processes and be more effective with your
marketing efforts.
Now, let’s examine some specific landing page optimization tools in
detail.
We’ve broken down the top landing page optimization tools into four
different categories, with drawbacks and benefits for each. It will
enable you to concentrate on individual phases of optimization
sequentially.
The following tools are all-encompassing options that aid in building
and optimizing your landing pages. If that’s what you’re seeking, you
might find what you need right below:
Praised for its versatility, Unbounce is a widely-used tool that allows
you to craft custom landing pages using over 100 templates or from
scratch. Its intuitive drag-and-drop builder ensures simplicity.
More than a simple landing page builder, Unbounce also doubles as an
optimization tool with peerless A/B testing features. Though it conducts
only one type of testing, it’s perfectly equipped to optimize your
pages.
If you’re stuck when writing your own copies, don’t worry. Unbounce’s
smart builder is driven by AI insights derived from over a billion
conversions, enabling you to construct improved pages. Additionally, its
smart traffic system directs visitors to the most relevant landing page
variant.
The tool also offers helpful copy suggestions, reducing time spent
crafting marketing messages. Plus, by adding exit-intent pop-ups to your
pages, it helps boost signup rates from unsure visitors.
Offers the ability to customize landing pages and formulate various
versions for A/B testing.
Accommodates integrations with prominent analytics and optimization
tools like VWO, UsabilityHub, Google Analytics, UserTesting, and Hotjar.
Includes an intelligent traffic system for improved testing.
Features industry-specific, professionally crafted landing page
templates and easy-to-use features, including a drag-and-drop interface.
Makes use of AI for suggested copywriting and design strategies.
Lacks support for multivariate or split URL testing.
Does not extend a free trial option.
Instapage emerges as one of the leading landing page builder tools,
allowing users to craft unique landing pages, develop variant pages,
analyze customer behavior, and conduct practical experiments. Furnished
with all vital content builder assets, it empowers you to construct
responsive landing pages.
Beyond just providing ready-to-use templates and a user-friendly
drag-and-drop editor, Instapage is brimming with standout features.
These include AdMap – a significant plus for PPC marketers handling
multiple landing pages, advanced analytics, comprehensive A/B testing
options, data quantification, session replays, and more.
Further enhancing its appeal as a landing page optimization tool is
Instapage’s WYSIWYG editor, which lets you witness landing page
alterations in real-time.
Includes in-built heatmaps for monitoring user behavior on your landing
page and evaluating their overall experience.
Features Instablocks, which support the design and storage of reusable
content blocks for use across different landing pages, thereby
simplifying design scaling.
Enables integration with prominent marketing automation software such as
HubSpot, Autopilot, Marketo, and more.
Provides A/B testing feature to investigate variations of your landing
page.
Offers a free trial period, decreasing upfront commitment risks.
Notably high-priced, which may deter smaller companies or those with
tighter budgets.
Its A/B testing feature is not available in the basic starter plan.
The essence of qualitative analysis lies in comprehending user behavior,
a task simplified by tools such as heatmaps and session recordings. It
determines if your landing page effectively caters to your target
audience’s needs. Now, let’s explore which tools are best suited for
this task.
Hotjar presents a comprehensive suite of conversion optimization tools,
including heatmaps, real-time surveys, session recordings, and feedback
widgets. It allows you to not only observe visitor interaction with your
landing pages but also gauge visitor sentiment through surveys.
Dealing with landing page optimization entails wading through vast pools
of data – qualitative and quantitative alike. Hotjar’s dashboard offers
a consolidated view of user data, allowing you to flag issues early,
identify emerging trends, and delve into deeper insights.
Offers session recording features with u-turn, rage, and referrer
filters to monitor visitor website interactions.
Features timing or action-based survey prompts for real-time feedback
collection.
Allows easy integration with other tools like Unbounce, amplifying
effectiveness.
Restricts sharing heatmaps outside the Hotjar dashboard user base,
hindering easy data visual sharing.
Lacks comprehensive form analysis feature.
Doesn’t support integration with Google Analytics.
This tool is primarily for comprehensive website optimization, examining
visitor actions, delving into buyer journeys, pinpointing audience
segments, and detecting potential issues. Crazy Egg even enables goal
setting for more granular webpage analysis.
Valuable for novices, its visualized evaluations of landing page
variants simplify analysis. The tool amasses valuable insights for
reports, spotlighting form analytics – such as the impact of specific
words on customer conversion – while mapping the effect of color and
content placement on user behavior.
Real-time user interaction tracking capabilities, spotlighting areas
causing customer distress.
CrazyEgg offers granular insights into specific audience segments.
Intuitive and effortless installation and navigation processes.
VWO has a noted reputation for its stellar A/B testing tools, yet it
provides an extensive suite of optimization utilities beyond A/B
testing. It includes session recordings, heatmaps, and form analytics.
With VWO, hassle-free report creation is possible, even without any
technical expertise. This platform allows comprehensive testing of your
entire marketing funnels. With its session recordings and heatmaps, you
can delve into each customer’s journey in granular detail.
Furthermore, this tool integrates seamlessly with your content
management software (CMS), enabling landing page edits without code
disruption or the need for a developer. Its point-and-click editor
simplifies the editing process, keeping things swift and smooth.
Offers a comprehensive range of tests, including A/B, Multivariate, and
Split URL.
Utilizes Bayesian statistics for a fast and accurate prediction of your
landing page’s best-performing version.
Enjoy responsive and swift support via web app chat from the VWO team.
A significant chunk of visitor allotment is consumed in obtaining
results.
Invoke advanced implementation through the code editor rather than the
visual editor for some tests, which may be complex for some users.
Crafting compelling landing page copy can be daunting due to brevity
constraints. Wynter is a focused tool aimed at refining your landing
page copy.
Specializing in landing page optimization through copy, Wynter helps
gauge your target audience’s reception of your messages. Remember,
effective messaging can drive your sales, making copy testing an
integral part of optimizing landing page pages.
While Wynter may lack builders or A/B testing features, it provides the
insights needed to elevate your landing page copy.
Swift message testing results enabling rapid copy modifications.
Praised flexible, easy-to-use self-serve platform for crafting tailored
tests.
Even better, its users can gauge the efficacy of their design’s links
and content structure by tracking user interactions.
Its enhancements include:
Preferential analysis to ascertain favored landing page designs and
underlying rationales.
Five-second assessments to comprehend initial impressions and content
legibility.
Prototype evaluations for appraising navigational aspects in pre-launch
landing page prototypes.
Design questionnaires for gathering feedback on diverse varieties of
media.
All in all, UsabilityHub is dedicated to elevating landing page design
standards.
Securing an appropriate set of metrics for quantitative analysis of your
landing page success is critically important. This data-driven
evaluation aids in determining whether your landing pages align
seamlessly with your sales funnel.
Maintaining a pulse on web analytics is crucial for insight into the
starting and ending points of your landing page optimization journey.
Google Analytics 4 (GA4) stands as an excellent starting platform for
assessing your landing page metrics.
Google Analytics offers a free in-depth analysis of user interactions on
your landing page. The valuable insights contribute to a more profound
understanding of how visitors engage with your landing pages.
Showcases user engagement and experience via bounce rates and AdWord
analytics tool provisions.
Facilitates conversion tracking through GA Goals by channel, campaign,
keyword, etc.
The Google Mobile-Friendly Test tool allows you to assess your landing
page’s mobile responsiveness. Simply enter your URL and click “Test
URL.” If your page passes, you’ll receive confirmation. If not, detailed
improvement suggestions will follow.
Recognizing that mobile-responsive design is the new standard –
indispensable to Google and most businesses alike – this reliable tool
helps ensure your pages shine on mobile screens. And the cherry on top?
It’s a free tool.
Another free tool, PageSpeed Insights, assesses a website’s performance
and speed on desktop and mobile realms. It is aimed at aiding website
owners and developers to optimize their sites for faster loading,
elevated user experience, and superior search engine standings.
This tool quantifies diverse performance metrics, bestowing viable
suggestions to enhance website efficiency.
Assigns distinctive scores for mobile and desktop versions, enabling
focused, individual optimization.
Boosts search engine ranks as Google counts page speed among its ranking
factors.
Presents valuable analytics, including LCP, FID, and more.
Scores may fluctuate relative to device, internet connection, and server
response times.
While the insights are insightful, technical implementation may be
complex for non-technical users without developer support.
While qualitative tools like Hotjar and CrazyEgg aid in landing page
monitoring, there are other tools – which we’re about to explore – that
further fine-tune the monitoring of specific funnel aspects like design
and uptime.
Hexometer, an uptime monitoring SaaS tool, employs advanced AI to
identify issues on websites and landing pages autonomously. Providing
round-the-clock surveillance, Hexometer promptly detects problems to
avoid significant business impacts.
Among the standout features of this tool is its immediate alert system
for error detection, enabling swift issue resolution. You can receive
notifications conveniently via email, SMS, Slack, Telegram, or Trello.
Hexometer conducts precise checks on six pivotal website areas:
availability, performance, user experience, health, SEO, and security,
making it an excellent tool for landing page monitoring.
Safeguards ad campaigns via active landing page monitoring.
Allows tracking of landing page modifications and their effects on
performance.
Lacks a free plan option.
The user interface might seem initially perplexing.
This web archiving and monitoring tool automatically creates visual
snapshots of web pages in assorted screen sizes. Users can track website
alterations over time, making it a valuable asset for businesses needing
historical online presence data.
Keeping tabs on your business isn’t enough – monitoring competitors is
also vital, which PageScreen can help streamline too. It’s basically the
ideal tool for scrutinizing competitors’ landing pages.
Users receive bespoke alteration alerts via email or Slack, facilitating
team-based historical data analysis.
Accommodates multi-site monitoring via individual URL entries or bulk
URL uploads.
Encourages organized screenshot storage with the creation of visual
collections.
Keyword research is vital for both SEO and PPC landing pages. This is
where Ahrefs shines – providing a comprehensive evaluation of your
landing page’s performance in Google’s eyes. Offering deep dives into
SEO metrics, keyword trends, competitive landscapes, and backlink
structures, Ahrefs is the perfect aid for your landing page optimization
journey.
Enables rank tracking for all targeted keywords.
Facilitates easy backlink and keyword profile analysis of competitors.
Assists in identifying new opportunities via keyword research.
To simplify your navigation through the plethora of landing page
optimization tools we’ve explored, here’s a handy comparative table for
your reference:
Landing pages are pivotal for propelling conversions and enhancing
lead-generation campaigns. Overlooking their optimization could save you
conversion opportunities and prevent business growth.
Given the vast array of tool choices, selecting the right one can seem
daunting. If you’re grappling with this decision, consider seeking
expert assistance. Based on an eight-year track record, Apexure can
offer the requisite landing page optimization expertise for accelerated
growth and conversion boosts.
Successful optimization necessitates ongoing testing, experimentation,
and refinement for optimal outcomes. If you’d like to harness the
potential of apt tools and the experience of specialists like Apexure to
unlock the full capacity of your landing pages, connect with us today.
CRO testing can serve as the deciding factor when it comes to maximizing
the efficiency of your website...
Get quality posts covering insights into Conversion Rate Optimisation,
Landing Pages and great design
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While I’ve had a base understanding about what goes in to search engine
optimization for a while now, it’s been under a year since I really
started learning what makes search engines tick. I’m still have a long
way to go before I can call myself an SEO guru, but I know this for
sure: whether you’re a small business owner with a website or an
aspiring digital marketer, you can benefit from learning what goes into
SEO.
The problem, though, is that search engine optimization isn’t exactly
the easiest topic to pick up on your own. There are a lot of different
people speculating on what Google’s algorithms favor, and it can get
overwhelming fast. I was in this spot not all that long ago, but
fortunately I found some great resources (many of them free!) to show me
the way, and I’d like share them with you.
If you don’t know anything about what search engine optimization is,
then these are the place to start. They are all easy to digest, while
still being thorough enough to really dig into the concepts, and layout
best practices with tangible examples.
After getting down the basics, there are endless blogs with great
information to be found. Three blogs I’ve started following religiously
since beginning to learn SEO are Search Engine Journal, Search Engine
Watch, and SEOmoz. Each of these blogs posts multiple times a day on SEO
tips, search engine & social media marketing, as well as industry
updates. With these three blogs alone, you aren’t likely to run out of
learning material any time soon.
In addition to all of the great material on SEO found across the net,
there have been a couple of books that have offered just as much insight
and even more. SEO Secrets by Danny Dover does a great job of laying out
fundamentals, but also goes into how to consult on SEO for other
companies, how to do research, and even how to optimize for search
engines besides Google. And the most recent addition to my tool kit has
been Optimize by Lee Odden. Optimize describes the changing nature of
SEO, and its convergence with social media and content marketing, and
discusses how digital marketing strategies need to adapt to meet the
change.
There you have them, the resources that helped me learn SEO. This is by
no means an exhaustive list; far from it really. If you have resources
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What Does the Recent Cryptocurrency Exchange Hack Mean for Crypto Cyber
Security?
One of the largest cryptocurrency exchanges in Korea, Coinrail, was
hacked in June. While Coinrail did not release an official figure for
the stolen coins, The Guardian estimates that at least £27.8m worth of
digital funds are now lost forever.
The immediate result of the hacking was the mass selling of Bitcoins by
investors, which led to the cryptocurrency dropping in price by 10%.
Just an hour after the Coinrail confirmed the attack, Bitcoin lost £372
and settled at £4,955.
A week after the attack, investors are still bearish towards Bitcoin.
CNBC confirms that this downward spiral is due to the massive losses
that Coinrail incurred from the hacking.
The latest attack highlights the vulnerability of cryptocurrencies even
if the blockchain technology is technically tamperproof.
String of successful hackings
This isn’t the first time that the cryptocurrency market has experienced
a major hack. Japan’s online exchange Coincheck was hacked in January
and £373 million worth of coins were stolen. In the following month,
Italy’s Bitgrail was also hacked and lost £149 million worth of
cryptocurrency. In April, Coinsecure reported that £2.47 million worth
of Bitcoin was stolen.
South Korea’s Youbit was also hacked twice, which led to its bankruptcy
in December 2017.
Coinrail is a fairly small exchange with roughly £2 million in daily
trading volume. A representative of the Korea Blockchain Industry
Association blames the lower security standards of small-scale online
exchange operations that led to the hacking.
How were the attacks carried out?
The blockchain technology is supposed to be very secure, which is why
the prices of Bitcoin soared over the past few years. Apart from
astronomical prices, Bitcoin’s success gave birth to numerous
cryptocurrency-based investment vehicles such as CME group’s Bitcoin
Futures, which allows investors to purchase Bitcoin at a later date.
Bitcoin Spreads also materialised, which allow investors to track the
prices of Bitcoin. Nadex points out that Bitcoin Spreads allow investors
to take short-term positions on Bitcoin’s price, which means they don’t
need to buy actual cryptocurrencies to make a trade. As Bitcoin
continues to grow, newer investment vehicles are born, and there’s no
end in sight as to when Bitcoin’s popularity will cease.
As investment vehicles like Bitcoin Spreads aren’t prone to theft,
because investors are trading on the price of the cryptocurrency, the
problem lies on actual Bitcoins themselves. Because blockchain is
generally tamperproof, hackers try to find approaches to circumvent the
technology’s security, and find weaker spots to carry out their attacks.
In the same article by The Guardian, Naeem Aslam of ThinkMarkets said
that the loose regulatory control of Bitcoin is one of the reasons why
exchanges are being hacked. Aslam’s assumptions are backed by a blog
post by Crossmatch, which details 5 ways on how hackers steal
information from online exchanges. One of the stated reasons is
cryptocurrency code vulnerabilities, which allows hackers to manipulate
transactions at code-level in a Decentralised Autonomous Organisation
(DAO). When there’s no high-grade security and regular security
upgrades, exchanges are vulnerable to code manipulation, transaction
malleability, phishing scams, and many others.
The future of cryptocurrency security
After the string of attacks to online exchanges, cryptocurrency
developers are now scrambling to make security tougher. MIT Technology
Review states that one of the solutions is the use of a multisignature
address, which requires transactions to be activated with more than one
cryptographic key. While it isn’t a perfect security system for
cryptocurrency, it at least makes the hacking a little bit harder. With
multisignature, hackers would need to steal information from multiple
targets before a transaction can be made. An attack against a
multisignature address is difficult, giving cryptocurrency owners time
to regularly update their credentials and avoid hacking activity.
Since cryptocurrency markets are deregulated, implementing
multisignature address to all online exchanges will take time. As
previously mentioned, Coinrail is a small-scale online exchange that has
no high-grade security, and this may be the case for other online
exchanges around the world.
For the past year the eyes of the world have been on how quickly Bitcoin
has evolved to become a dominant part of world finance. Now the world
will be watching to see how well the cryptocurrency can protect itself
from future attacks. The survival of cryptocurrency depends on the
industry’s response to these attacks.
- >-
Wall Street Journal doesn't have exhaustive navigation items on their
Health Blog but just top topics, which are their top tags. In what cases
does this make sense to do?
You'll notice that the Wall Street Journal provides a Search utility in
addition to tags and most popular content. They are providing multiple
methods for users to find content.
For dynamic content sites, the only navigation design that could
possibly hope to hold up over time is a combination of search, index by
date, tags and most-popular pages, which is what you see on blogs and
sites like Stack Exchange.
It pays to support the user's own subjective sense that they are able to
find what they are looking for, no matter what navigation model is used,
either now or in the future. As Melguizo, vanOostendorp & Juvin found in
"Predicting and Solving Web Navigation Problems", users who report
feeling lost in a site perform worse on information retrieval tasks.
Providing multiple methods to find content contributes to better
orientation, which increases user's confidence that they will find what
they're looking for.
From the information point of view, list of categories has two
dimentions, while top categories are just limited one dimentional
element, which lead to information loss for a user. Take into account
temporal stability of each solution. The rules of top category selection
is hidden, too.
Content categories are used not only as navigational element, but as a
"table of contents", too. The number of posts within each category
represents the blog specificity for a user. Also width (category amount)
and deepth (# of posts within each category) of categories could be used
for author's assessment as a specialist in some fields. This adds third
dimention to the list of categories.
So even having Top posts, Search and other supporting tools, it's better
to keep list of categories.
Conserning WSJ Health Blog, it's a great example of the case when
designer shouldn't just copy big company's solution without its critical
analysis.
Actually, I'd say they have confusing navigation. They do have
categories below the fold. But:
I think that for the purpose of providing good navigation a mix of Tags
and Categories is a good idea, but it merely depends on your users.
Pros and Cons: Categories and Tags
When to Use Each?
Imagine a blog, it puts on top every new article for readers to consume.
When that article becomes old, it's only findable through a search
engine, tag navigation, category navigation and pagination.
Using all of the way above increases the chances of your article to be
findable.
You can define the purpose of categories by creating different audiences
for your blog. (Like a newspaper; entertainment, financial, sports,
etc.)
You can define tags specific to the article's actors. Articles
containing a last name might trigger the different results from
different categories, but the category the belong to provides more
context to the user. My last name might be found for example in the
sports world as well as in the art world. But if somebody is looking for
me specifically, they might know that i'm more likely to appear in the
art world than in the sports one. Does this make sense?
Hence if your audience's niche is only one, the way to go is tags; But
if you cover different audiences segmenting by categories also makes
sense.
Beware however, that if for example, an article failed to have a
category or tag, then it's only available through pagination or search,
which might be annoying for some people..
Hope this helps.
Two factors come to mind:
If you scroll down the page a bit you'll see they they also list 20
"Categories" for users to choose from, so they aren't just using "Top
Topics" for their navigation.
That said, it makes sense to feature popular or trending content up
front because you know a large chunk of your traffic is going to be
interested in it. This will take care of a lot of people without them
having to dig.
Unfortunately the difference between their Topics (sometimes also
referred to as 'tags') and Categories is not clear, and sometimes they
use the same term in both, which is confusing.
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A business unit is a division or department within an organization that
is responsible for a specific task or product. The unit may be
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There are many types of business units, and these units all have their
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SAM is a cloud-based software platform designed specifically for
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Search engine optimization, or SEO as it is commonly known, is the
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collaboration to collide.
We work with forward thinking companies who are looking to have an
impact in their industry and community. We’re your nimble strategic
marketing partners delivering the results you’re looking for.
- >-
Yesterday, Google announced “SideWiki” a new feature of the Firefox and
IE browsers (Chrome to come soon) that allows anyone to contribute
comments about any webpage –including this one. The impacts are far
reaching, now every web page on the internet is social and can have
consumer opinion –both positive and negative.
Control Over the Corporate Website Is Shifting To The Customers:
- Customers trust each other more than you –now they can assert their
voices “on” your webpage. Every webpage on your corporate website,
intranet, and extranet are now social. Anyone who accesses these
features can now rely on their friends or those who contribute to get
additional information. Competitors can link to their competing product,
consumers can rate or discuss the positive and negative experiences with
your company or product.
- Yet, don’t expect everyone to participate –or contribute valuable
content. While social technology adoption is on the rise, not everyone
writes, rates, and contributes content in every location, likely those
who have experienced the product, influential, or competitors will be
involved. Secondly, content created in this sidebar may be generally
useless. To be successful, Google will need it to look more like
Wikipedia than YouTube comments
- Expect Google to integrate this feature with existing systems. Google
recently launched profiles, a feature that is the foundation for
extending their social reach. With large social networks like Gmail
already in place (That’s right, email is a social network) they can
eventually sort content on SideWiki by context of friends, experts, or
other sources. Google’s strategy is to ‘envelope’ the web this is
typical of their approach.
- Although early, expect other social networks to launch competing
features. Facebook has already created an ‘inlay’ so you can view links
shared in the Facebook newspage in the context of your friends –expect
them to grow this feature out shortly.
Recommendations for the Web Strategist: Develop a Social Strategy Now
- Shift your thinking: recognize that you don’t own your corporate
website –your customers do. Accept the mindshift that your job is to not
only serve up product and corporate content but to also be a platform
and enabler for customers to discuss, share, and make suggestions to how
you should improve what you offer.
- Develop a social strategy with dedicated resources. With every webpage
now potentially social, you’ll need to develop a process, roles, and
policy to ensure you’re monitoring the conversation, participating as
you would in blog discussions, and influencing the discussion. 80% of
success is developing an internal strategy, providing education before a
free-for-all happens with customers and employees.
- Don’t be reactive to negative content –embrace social content now.
Give users the ability to leave social feedback directly on your
corporate webpages, or aggregate existing social content. CMS vendors
are developing features to enable this, as well as community platform
vendors like Kickapps, Pluck, Liveworld’s Livebar offer rapid deployment
options.
I predicted Google would be one of the first to do this, however I
expected them to start with Chrome, not FF and IE. Expect this to be a
default feature of Chrome –not just a plugin in future efforts.
Update: Just saw an interesting tweet from @prem_k about impacts to CRM.
He’s Right. CRM systems (Salesforce, SAP, Oracle, Rightnow and others)
will need to aggregate content in Google’s Sidewiki. It’s not just CRM,
Brand Monitoring companies (Radian6, Buzzmetrics, Cymfony, Visible
Technologies) will also need to “suck in” that data.
Update 2, a few hours later: We should stop to think about how
competitors could display ads “on” your corporate site and you couldn’t
stop it, why? Take a look at Google’s business model, they envelop and
categorize the web, then display ads on it. There’s nothing stopping
them from allowing advertisers to put ads on SideWiki as “sponsored”
information. For example, Coke could run their latest ads on the
Pepsi.com SikeWiki area. HP could run ads on the Dell.com site. This
*already* happens in the search engine result pages on Google.com why
not in sidewiki?
Update 3, the next day: I just tried out SideWiki to see how it works. I
came to this very post and found out that there are already three
comments. I left a comment welcoming folks, and it gave me the option to
Tweet it, which I did. Here’s what sidewiki looks like, you don’t never
have to have the plugin for this to work. Which means that this
certainly has lower barriers to adoption. A few other field notes? I no
longer have to fuss with captacha on blogs or name/email/url once I’m
logged in to SideWiki, I can comment around the web. Secondly, it
centralizes all my comments on my Google profile tool. You do see what
Google is doing right? They are turning the whole web into a social
network.
pipeline_tag: sentence-similarity
library_name: sentence-transformers
metrics:
- cosine_accuracy@1
- cosine_accuracy@3
- cosine_accuracy@5
- cosine_accuracy@10
- cosine_precision@1
- cosine_precision@3
- cosine_precision@5
- cosine_precision@10
- cosine_recall@1
- cosine_recall@3
- cosine_recall@5
- cosine_recall@10
- cosine_ndcg@10
- cosine_mrr@10
- cosine_map@100
model-index:
- name: slinger-base
results:
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 768
type: dim_768
metrics:
- type: cosine_accuracy@1
value: 0.576
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.6738
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.718
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.7638
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.576
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.2246
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.1436
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.07637999999999999
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.576
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.6738
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.718
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.7638
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.6665969985782482
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.6358301587301592
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.6411360456685843
name: Cosine Map@100
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 512
type: dim_512
metrics:
- type: cosine_accuracy@1
value: 0.5656
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.67
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.7136
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.759
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.5656
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.2233333333333333
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.14271999999999999
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.0759
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.5656
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.67
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.7136
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.759
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.6599182971240162
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.6284442857142857
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.6338466114458234
name: Cosine Map@100
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 256
type: dim_256
metrics:
- type: cosine_accuracy@1
value: 0.5506
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.6576
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.6994
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.7528
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.5506
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.2192
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.13988
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.07528
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.5506
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.6576
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.6994
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.7528
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.6484867803245634
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.615509761904762
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.6207068054091391
name: Cosine Map@100
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 128
type: dim_128
metrics:
- type: cosine_accuracy@1
value: 0.5264
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.6328
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.6758
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.733
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.5264
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.2109333333333333
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.13516
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.07329999999999999
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.5264
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.6328
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.6758
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.733
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.6256181566216993
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.5917567460317474
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.5972920000086651
name: Cosine Map@100
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 64
type: dim_64
metrics:
- type: cosine_accuracy@1
value: 0.473
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.5824
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.6248
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.6842
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.473
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.19413333333333332
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.12495999999999999
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.06842000000000001
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.473
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.5824
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.6248
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.6842
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.5734543457221092
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.5386469047619056
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.5449825968395399
name: Cosine Map@100
slinger-base
This is a sentence-transformers model finetuned from BAAI/bge-base-en-v1.5 on the json dataset. It maps sentences & paragraphs to a 768-dimensional dense vector space and can be used for semantic textual similarity, semantic search, paraphrase mining, text classification, clustering, and more.
Model Details
Model Description
- Model Type: Sentence Transformer
- Base model: BAAI/bge-base-en-v1.5
- Maximum Sequence Length: 512 tokens
- Output Dimensionality: 768 dimensions
- Similarity Function: Cosine Similarity
- Training Dataset:
- json
- Language: en
- License: apache-2.0
Model Sources
- Documentation: Sentence Transformers Documentation
- Repository: Sentence Transformers on GitHub
- Hugging Face: Sentence Transformers on Hugging Face
Full Model Architecture
SentenceTransformer(
(0): Transformer({'max_seq_length': 512, 'do_lower_case': True}) with Transformer model: BertModel
(1): Pooling({'word_embedding_dimension': 768, 'pooling_mode_cls_token': True, 'pooling_mode_mean_tokens': False, 'pooling_mode_max_tokens': False, 'pooling_mode_mean_sqrt_len_tokens': False, 'pooling_mode_weightedmean_tokens': False, 'pooling_mode_lasttoken': False, 'include_prompt': True})
(2): Normalize()
)
Usage
Direct Usage (Sentence Transformers)
First install the Sentence Transformers library:
pip install -U sentence-transformers
Then you can load this model and run inference.
from sentence_transformers import SentenceTransformer
# Download from the 🤗 Hub
model = SentenceTransformer("carsondial/slinger20241231-2")
# Run inference
sentences = [
'google side wiki chrome firefox \n\nor \n\ngoogle sidewiki update\n\nor \n\ngoogle sidewiki launch\n\nor \n\ngoogle sidewiki comments\n\nor \n\ngoogle sidewiki browser extension\n\nor \n\nwhat is sidewiki\n\nNote: These queries are based on the content of the document and are intended to reflect the search behavior of a user who has read the document.',
'Yesterday, Google announced “SideWiki” a new feature of the Firefox and IE browsers (Chrome to come soon) that allows anyone to contribute comments about any webpage –including this one. The impacts are far reaching, now every web page on the internet is social and can have consumer opinion –both positive and negative.\nControl Over the Corporate Website Is Shifting To The Customers:\n- Customers trust each other more than you –now they can assert their voices “on” your webpage. Every webpage on your corporate website, intranet, and extranet are now social. Anyone who accesses these features can now rely on their friends or those who contribute to get additional information. Competitors can link to their competing product, consumers can rate or discuss the positive and negative experiences with your company or product.\n- Yet, don’t expect everyone to participate –or contribute valuable content. While social technology adoption is on the rise, not everyone writes, rates, and contributes content in every location, likely those who have experienced the product, influential, or competitors will be involved. Secondly, content created in this sidebar may be generally useless. To be successful, Google will need it to look more like Wikipedia than YouTube comments\n- Expect Google to integrate this feature with existing systems. Google recently launched profiles, a feature that is the foundation for extending their social reach. With large social networks like Gmail already in place (That’s right, email is a social network) they can eventually sort content on SideWiki by context of friends, experts, or other sources. Google’s strategy is to ‘envelope’ the web this is typical of their approach.\n- Although early, expect other social networks to launch competing features. Facebook has already created an ‘inlay’ so you can view links shared in the Facebook newspage in the context of your friends –expect them to grow this feature out shortly.\nRecommendations for the Web Strategist: Develop a Social Strategy Now\n- Shift your thinking: recognize that you don’t own your corporate website –your customers do. Accept the mindshift that your job is to not only serve up product and corporate content but to also be a platform and enabler for customers to discuss, share, and make suggestions to how you should improve what you offer.\n- Develop a social strategy with dedicated resources. With every webpage now potentially social, you’ll need to develop a process, roles, and policy to ensure you’re monitoring the conversation, participating as you would in blog discussions, and influencing the discussion. 80% of success is developing an internal strategy, providing education before a free-for-all happens with customers and employees.\n- Don’t be reactive to negative content –embrace social content now. Give users the ability to leave social feedback directly on your corporate webpages, or aggregate existing social content. CMS vendors are developing features to enable this, as well as community platform vendors like Kickapps, Pluck, Liveworld’s Livebar offer rapid deployment options.\nI predicted Google would be one of the first to do this, however I expected them to start with Chrome, not FF and IE. Expect this to be a default feature of Chrome –not just a plugin in future efforts.\nUpdate: Just saw an interesting tweet from @prem_k about impacts to CRM. He’s Right. CRM systems (Salesforce, SAP, Oracle, Rightnow and others) will need to aggregate content in Google’s Sidewiki. It’s not just CRM, Brand Monitoring companies (Radian6, Buzzmetrics, Cymfony, Visible Technologies) will also need to “suck in” that data.\nUpdate 2, a few hours later: We should stop to think about how competitors could display ads “on” your corporate site and you couldn’t stop it, why? Take a look at Google’s business model, they envelop and categorize the web, then display ads on it. There’s nothing stopping them from allowing advertisers to put ads on SideWiki as “sponsored” information. For example, Coke could run their latest ads on the Pepsi.com SikeWiki area. HP could run ads on the Dell.com site. This *already* happens in the search engine result pages on Google.com why not in sidewiki?\nUpdate 3, the next day: I just tried out SideWiki to see how it works. I came to this very post and found out that there are already three comments. I left a comment welcoming folks, and it gave me the option to Tweet it, which I did. Here’s what sidewiki looks like, you don’t never have to have the plugin for this to work. Which means that this certainly has lower barriers to adoption. A few other field notes? I no longer have to fuss with captacha on blogs or name/email/url once I’m logged in to SideWiki, I can comment around the web. Secondly, it centralizes all my comments on my Google profile tool. You do see what Google is doing right? They are turning the whole web into a social network.',
'A business unit is a division or department within an organization that is responsible for a specific task or product. The unit may be responsible for the manufacture of a particular product, the marketing of that product or the accounting of that product. Some businesses have multiple units, and this structure can increase efficiency and responsiveness to the needs of the customer.\nThere are many types of business units, and these units all have their own unique role. For instance, a business unit may be a single person with a singular mission, or a multi-level corporation that is staffed with hundreds of employees. Each type of business entity is regulated differently, and has its own regulations. However, all of them have one thing in common: they are functional and important.\nOne of the main functions of a business unit is to gather information about the target market. To do this, the unit must collect feedback from the marketplace and determine the right approach to take. This process can be accomplished through surveys, focus groups, and even market research. If a business unit is able to identify the best strategy to pursue, it will be able to boost profits.\nBusiness units are also referred to as divisions or departments, and can be either independent or linked to the parent company. Businesses with a diverse customer base will often set up separate business units for each individual market. It’s a good idea to set a specific mission for each of these units to allow for easier management. In addition, having multiple units can be beneficial for project management.\nOne of the most basic duties of a business unit is to maintain a competitive edge. This can be achieved by offering a better quality or price for a given output. For example, a business unit that manufactures boots may produce a more comfortable pair of boots. But if a business unit is not efficient in delivering its services, its costs will rise.\nOther functions performed by a business unit include sales and marketing. When a unit is successful, it improves the organization’s overall performance. Having a clear mission statement is one of the most important things a business unit can do. That mission should be specific, relevant, and measurable.\nIn order to be a success, a unit needs to have a well thought out strategy and a dedicated team of employees. Moreover, the unit must have a clear mission statement that sets the tone for the organization.\nA well-defined mission statement can also be a great way to motivate and encourage employees to perform at their best. This can be done by having a specific mission statement, or by making sure that the mission is aspirational but achievable.\nAnother way to measure the performance of a business unit is through a business unit analysis. This is a review of all of the processes and activities that are performed by the unit. This can be done by the unit manager or by an organizational manager. The objective of this process is to ensure that the organization is not wasting its resources or losing out on opportunities.',
]
embeddings = model.encode(sentences)
print(embeddings.shape)
# [3, 768]
# Get the similarity scores for the embeddings
similarities = model.similarity(embeddings, embeddings)
print(similarities.shape)
# [3, 3]
Evaluation
Metrics
Information Retrieval
- Datasets:
dim_768,dim_512,dim_256,dim_128anddim_64 - Evaluated with
InformationRetrievalEvaluator
| Metric | dim_768 | dim_512 | dim_256 | dim_128 | dim_64 |
|---|---|---|---|---|---|
| cosine_accuracy@1 | 0.576 | 0.5656 | 0.5506 | 0.5264 | 0.473 |
| cosine_accuracy@3 | 0.6738 | 0.67 | 0.6576 | 0.6328 | 0.5824 |
| cosine_accuracy@5 | 0.718 | 0.7136 | 0.6994 | 0.6758 | 0.6248 |
| cosine_accuracy@10 | 0.7638 | 0.759 | 0.7528 | 0.733 | 0.6842 |
| cosine_precision@1 | 0.576 | 0.5656 | 0.5506 | 0.5264 | 0.473 |
| cosine_precision@3 | 0.2246 | 0.2233 | 0.2192 | 0.2109 | 0.1941 |
| cosine_precision@5 | 0.1436 | 0.1427 | 0.1399 | 0.1352 | 0.125 |
| cosine_precision@10 | 0.0764 | 0.0759 | 0.0753 | 0.0733 | 0.0684 |
| cosine_recall@1 | 0.576 | 0.5656 | 0.5506 | 0.5264 | 0.473 |
| cosine_recall@3 | 0.6738 | 0.67 | 0.6576 | 0.6328 | 0.5824 |
| cosine_recall@5 | 0.718 | 0.7136 | 0.6994 | 0.6758 | 0.6248 |
| cosine_recall@10 | 0.7638 | 0.759 | 0.7528 | 0.733 | 0.6842 |
| cosine_ndcg@10 | 0.6666 | 0.6599 | 0.6485 | 0.6256 | 0.5735 |
| cosine_mrr@10 | 0.6358 | 0.6284 | 0.6155 | 0.5918 | 0.5386 |
| cosine_map@100 | 0.6411 | 0.6338 | 0.6207 | 0.5973 | 0.545 |
Training Details
Training Dataset
json
- Dataset: json
- Size: 45,000 training samples
- Columns:
anchorandpositive - Approximate statistics based on the first 1000 samples:
anchor positive type string string details - min: 4 tokens
- mean: 11.87 tokens
- max: 208 tokens
- min: 43 tokens
- mean: 389.85 tokens
- max: 512 tokens
- Samples:
anchor positive how to add password screen in wordpressThe following wordpress webpage ([url removed, login to view]) has two options depending on which graphic you click on (both are separate pages in wordpress). I want the user to see a password screen when they click on either option, and for there to be a different password for either screen. Once they enter the password they would progress to that screen.
Hello, nice to meet you. I'm professional in wordpress/html/php/css/js. I have done similar to this project before. I can start soon. Looking forward to connecting and working with you soon. Regards.
16 freelanceria on tarjonnut keskimäärin 107 £ tähän työhön
i will work on this project, i have more than three years of web development experience. Development portfolio given below. [url removed, login to view] [url removed, login to view] (Streaming Website with Admin Panel) [url removed, login to view] ( Lisää
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Small businesses with little or no coding and graphic design skills are always struggling while trying to increase their conversion rates and get more sales. They often hire freelance programmers and designers that charge a lot of money for their job.
But it is way worst when they choose to hire cheap servic...wix website builder softwareWebStarts is everything you need to create and maintain your very own website. Traditionally websites are written in HTML code, that code is stored on a server, and a domain is pointed to it. The process of setting up a traditional website is tedious, technical, and expensive. If you don't know how to code you might hire a web developer. Next, you need to purchase server space. Finally, you need to register a domain. It's a hassle to manage three different bills and three different companies. The whole process is so confusing it leaves a lot of people wondering how to make a website at all.
These are questions that have fairly non-specific answers. Depending on your type of site, there are different options for improving SEO, for example if you use a CMS then you may find benefit fromt he myriad of SEO plugins available for the given platform. As for the amount of time it takes to see the benefit of changes you may make, that ha a number of variables. As an example, other sites utilizi... - Loss:
MatryoshkaLosswith these parameters:{ "loss": "MultipleNegativesRankingLoss", "matryoshka_dims": [ 768, 512, 256, 128, 64 ], "matryoshka_weights": [ 1, 1, 1, 1, 1 ], "n_dims_per_step": -1 }
Training Hyperparameters
Non-Default Hyperparameters
eval_strategy: epochper_device_train_batch_size: 32per_device_eval_batch_size: 16gradient_accumulation_steps: 16learning_rate: 2e-05num_train_epochs: 4lr_scheduler_type: cosinewarmup_ratio: 0.1bf16: Truetf32: Trueload_best_model_at_end: Trueoptim: adamw_torch_fusedbatch_sampler: no_duplicates
All Hyperparameters
Click to expand
overwrite_output_dir: Falsedo_predict: Falseeval_strategy: epochprediction_loss_only: Trueper_device_train_batch_size: 32per_device_eval_batch_size: 16per_gpu_train_batch_size: Noneper_gpu_eval_batch_size: Nonegradient_accumulation_steps: 16eval_accumulation_steps: Nonetorch_empty_cache_steps: Nonelearning_rate: 2e-05weight_decay: 0.0adam_beta1: 0.9adam_beta2: 0.999adam_epsilon: 1e-08max_grad_norm: 1.0num_train_epochs: 4max_steps: -1lr_scheduler_type: cosinelr_scheduler_kwargs: {}warmup_ratio: 0.1warmup_steps: 0log_level: passivelog_level_replica: warninglog_on_each_node: Truelogging_nan_inf_filter: Truesave_safetensors: Truesave_on_each_node: Falsesave_only_model: Falserestore_callback_states_from_checkpoint: Falseno_cuda: Falseuse_cpu: Falseuse_mps_device: Falseseed: 42data_seed: Nonejit_mode_eval: Falseuse_ipex: Falsebf16: Truefp16: Falsefp16_opt_level: O1half_precision_backend: autobf16_full_eval: Falsefp16_full_eval: Falsetf32: Truelocal_rank: 0ddp_backend: Nonetpu_num_cores: Nonetpu_metrics_debug: Falsedebug: []dataloader_drop_last: Falsedataloader_num_workers: 0dataloader_prefetch_factor: Nonepast_index: -1disable_tqdm: Falseremove_unused_columns: Truelabel_names: Noneload_best_model_at_end: Trueignore_data_skip: Falsefsdp: []fsdp_min_num_params: 0fsdp_config: {'min_num_params': 0, 'xla': False, 'xla_fsdp_v2': False, 'xla_fsdp_grad_ckpt': False}fsdp_transformer_layer_cls_to_wrap: Noneaccelerator_config: {'split_batches': False, 'dispatch_batches': None, 'even_batches': True, 'use_seedable_sampler': True, 'non_blocking': False, 'gradient_accumulation_kwargs': None}deepspeed: Nonelabel_smoothing_factor: 0.0optim: adamw_torch_fusedoptim_args: Noneadafactor: Falsegroup_by_length: Falselength_column_name: lengthddp_find_unused_parameters: Noneddp_bucket_cap_mb: Noneddp_broadcast_buffers: Falsedataloader_pin_memory: Truedataloader_persistent_workers: Falseskip_memory_metrics: Trueuse_legacy_prediction_loop: Falsepush_to_hub: Falseresume_from_checkpoint: Nonehub_model_id: Nonehub_strategy: every_savehub_private_repo: Nonehub_always_push: Falsegradient_checkpointing: Falsegradient_checkpointing_kwargs: Noneinclude_inputs_for_metrics: Falseinclude_for_metrics: []eval_do_concat_batches: Truefp16_backend: autopush_to_hub_model_id: Nonepush_to_hub_organization: Nonemp_parameters:auto_find_batch_size: Falsefull_determinism: Falsetorchdynamo: Noneray_scope: lastddp_timeout: 1800torch_compile: Falsetorch_compile_backend: Nonetorch_compile_mode: Nonedispatch_batches: Nonesplit_batches: Noneinclude_tokens_per_second: Falseinclude_num_input_tokens_seen: Falseneftune_noise_alpha: Noneoptim_target_modules: Nonebatch_eval_metrics: Falseeval_on_start: Falseuse_liger_kernel: Falseeval_use_gather_object: Falseaverage_tokens_across_devices: Falseprompts: Nonebatch_sampler: no_duplicatesmulti_dataset_batch_sampler: proportional
Training Logs
| Epoch | Step | Training Loss | dim_768_cosine_ndcg@10 | dim_512_cosine_ndcg@10 | dim_256_cosine_ndcg@10 | dim_128_cosine_ndcg@10 | dim_64_cosine_ndcg@10 |
|---|---|---|---|---|---|---|---|
| 0.1137 | 10 | 3.1911 | - | - | - | - | - |
| 0.2274 | 20 | 2.6212 | - | - | - | - | - |
| 0.3412 | 30 | 1.9558 | - | - | - | - | - |
| 0.4549 | 40 | 1.4841 | - | - | - | - | - |
| 0.5686 | 50 | 1.4202 | - | - | - | - | - |
| 0.6823 | 60 | 1.3632 | - | - | - | - | - |
| 0.7960 | 70 | 1.1727 | - | - | - | - | - |
| 0.9097 | 80 | 1.2131 | - | - | - | - | - |
| 0.9893 | 87 | - | 0.6615 | 0.6571 | 0.6450 | 0.6177 | 0.5569 |
| 1.0341 | 90 | 1.2573 | - | - | - | - | - |
| 1.1478 | 100 | 1.1614 | - | - | - | - | - |
| 1.2615 | 110 | 1.0795 | - | - | - | - | - |
| 1.3753 | 120 | 0.991 | - | - | - | - | - |
| 1.4890 | 130 | 0.8533 | - | - | - | - | - |
| 1.6027 | 140 | 0.8939 | - | - | - | - | - |
| 1.7164 | 150 | 0.9077 | - | - | - | - | - |
| 1.8301 | 160 | 0.8483 | - | - | - | - | - |
| 1.9439 | 170 | 0.878 | - | - | - | - | - |
| 1.9893 | 174 | - | 0.6649 | 0.6603 | 0.6475 | 0.6237 | 0.5685 |
| 2.0682 | 180 | 0.9224 | - | - | - | - | - |
| 2.1819 | 190 | 0.8154 | - | - | - | - | - |
| 2.2957 | 200 | 0.8995 | - | - | - | - | - |
| 2.4094 | 210 | 0.7295 | - | - | - | - | - |
| 2.5231 | 220 | 0.683 | - | - | - | - | - |
| 2.6368 | 230 | 0.7194 | - | - | - | - | - |
| 2.7505 | 240 | 0.7226 | - | - | - | - | - |
| 2.8643 | 250 | 0.6947 | - | - | - | - | - |
| 2.9780 | 260 | 0.7066 | - | - | - | - | - |
| 2.9893 | 261 | - | 0.6662 | 0.6608 | 0.6494 | 0.6263 | 0.5724 |
| 3.1023 | 270 | 0.794 | - | - | - | - | - |
| 3.2161 | 280 | 0.7007 | - | - | - | - | - |
| 3.3298 | 290 | 0.7146 | - | - | - | - | - |
| 3.4435 | 300 | 0.5954 | - | - | - | - | - |
| 3.5572 | 310 | 0.605 | - | - | - | - | - |
| 3.6709 | 320 | 0.7196 | - | - | - | - | - |
| 3.7846 | 330 | 0.6455 | - | - | - | - | - |
| 3.8984 | 340 | 0.6421 | - | - | - | - | - |
| 3.9893 | 348 | - | 0.6666 | 0.6599 | 0.6485 | 0.6256 | 0.5735 |
- The bold row denotes the saved checkpoint.
Framework Versions
- Python: 3.10.12
- Sentence Transformers: 3.3.1
- Transformers: 4.47.1
- PyTorch: 2.5.1+cu121
- Accelerate: 1.2.1
- Datasets: 3.2.0
- Tokenizers: 0.21.0
Citation
BibTeX
Sentence Transformers
@inproceedings{reimers-2019-sentence-bert,
title = "Sentence-BERT: Sentence Embeddings using Siamese BERT-Networks",
author = "Reimers, Nils and Gurevych, Iryna",
booktitle = "Proceedings of the 2019 Conference on Empirical Methods in Natural Language Processing",
month = "11",
year = "2019",
publisher = "Association for Computational Linguistics",
url = "https://arxiv.org/abs/1908.10084",
}
MatryoshkaLoss
@misc{kusupati2024matryoshka,
title={Matryoshka Representation Learning},
author={Aditya Kusupati and Gantavya Bhatt and Aniket Rege and Matthew Wallingford and Aditya Sinha and Vivek Ramanujan and William Howard-Snyder and Kaifeng Chen and Sham Kakade and Prateek Jain and Ali Farhadi},
year={2024},
eprint={2205.13147},
archivePrefix={arXiv},
primaryClass={cs.LG}
}
MultipleNegativesRankingLoss
@misc{henderson2017efficient,
title={Efficient Natural Language Response Suggestion for Smart Reply},
author={Matthew Henderson and Rami Al-Rfou and Brian Strope and Yun-hsuan Sung and Laszlo Lukacs and Ruiqi Guo and Sanjiv Kumar and Balint Miklos and Ray Kurzweil},
year={2017},
eprint={1705.00652},
archivePrefix={arXiv},
primaryClass={cs.CL}
}